Communication Strategy
The Strategy declares the Office’s determinations to the strategic value of external communication, which will further complemented with action plans within specific campaigns or activities.
The communication strategy contains the main principles of communication with the public. It describes the purposes and priorities of communication, as well as channels of communication.
The target groups are described in regard to their level of knowledge and how they use statistics.
The content of the Communication strategy is aligned with the strategic goals of SSO, which are:
- Integration of the Macedonian national statistical system into ESS
- Strengthening the institutional environment and statistical infrastructure
- Creating strategic partnerships
- Quality management
You can download Communication Strategy of the State Statistical Office here.